Invariably the screens are too small for the space and suffer from poor resolution, so customers have to squint to see what’s going on.
“Many suffer from inadequate sound that is too loud in some areas, and almost inaudible in others. “Too many sports bars skimp on the very thing that defines them: the AV,” says Hussain. Between the video walls in the bar, 10 Sonance PS-P63T 6.5” Pro Series pendant speakers have been installed in the ceiling. All screens are hooked up to Sky and Freeview through Wyrestorm’s NetworkHD 400 Series 4K AVoIP encoder/decoders. In the 20m by 10m sports bar, 2×2 video walls by Dahua, each comprising four 55″ DAH-LS550UCM monitors, have been positioned in the restaurant areas away from the bar’s longer pitch-side elevation. I’d had this vision of sports bar AV done right – and this was my opportunity to prove it.” “He asked us for a detailed proposal, and virtually overnight, my role changed from consultant to project facilitator in charge of design and installation. This would deliver the new experience that would get customers talking about the club and coming back in greater numbers. I realised the plan wouldn’t deliver what Rob needed, and with (distributor) Habitech’s support, I suggested a few changes, upselling the idea of spectacular high-quality video walls and evenly distributed wide bandwidth sound to go with them.
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“But when we got there, Rob showed us the plans for larger-scale AV distribution, supplied as part of a full refurb by a contractor. He contacted us with the idea of installing a couple of TVs and soundbars in the club’s boardroom. The integrator’s managing director, Jay Hussain, says: “It came to us via a residential customer – ex-footballer Robbie Savage – who is part of the team working with Rob Smethurst to build the business at Macclesfield Town.
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